Privacy Policy

Who We Are

We are a web design and digital solutions studio based in Halifax, Nova Scotia. We specialize in creating modern websites with advanced design patterns, including dark mode and multi-theme implementations. As the data controller, we are responsible for managing your personal information in accordance with applicable privacy laws and regulations. Our commitment to data protection is central to how we conduct our business and serve our clients.

Information We Collect

We collect various types of information to provide and improve our services:

• Contact information you provide through forms (name, email, phone number, company details)
• Usage data from your interactions with our website (pages visited, time spent, device information)
• Cookies and similar technologies to enhance your browsing experience
• Server logs containing IP addresses, browser type, and access times
• Information about your preferences regarding dark mode and theme selections
• Analytics data to understand how visitors use our site and where improvements are needed

Legal Basis for Processing

We process your personal information based on several lawful grounds. When you provide consent, such as when you complete a contact form or opt into communications, we rely on your explicit consent. We also process data based on legitimate interests, including improving our website functionality, enhancing security, and analyzing site performance. Where legally required, we process information to comply with applicable laws and regulations. All processing activities are conducted fairly and transparently, with your privacy at the forefront of our decision-making.

How We Use Your Information

We use the information we collect for the following purposes:

• Responding to your inquiries and providing customer support
• Delivering services and content you request
• Improving our website design, functionality, and user experience
• Personalizing your experience, including remembering your theme and dark mode preferences
• Analyzing website traffic and user behavior to optimize performance
• Ensuring the security and integrity of our website
• Complying with legal obligations and protecting our rights
• Sending periodic updates or communications you have consented to receive

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specific retention periods include:

• Contact form submissions and inquiry data: retained for up to 24 months following your last interaction with us
• Analytics and usage data: retained for up to 14 months to maintain meaningful performance insights
• Cookie data related to your preferences: retained for up to 12 months unless you clear your browser cache
• Server logs: retained for up to 12 months for security and troubleshooting purposes
• Theme and dark mode preferences: retained indefinitely if you create an account with us

After the retention period expires, we securely delete or anonymize your information. You may request deletion of your data at any time by contacting us.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze how you interact with our website. Cookies allow us to remember your preferences, including your choice of dark mode or light theme. Some cookies are essential for website functionality, while others are used for analytics and performance measurement. We use both session-based cookies (deleted when you close your browser) and persistent cookies (stored for a longer period). You can manage your cookie preferences through your browser settings or our cookie management tool. Please note that disabling certain cookies may affect the functionality of our website, including theme persistence.

Your Privacy Rights

You have several important rights regarding your personal information:

• Right of access: You may request a copy of the personal data we hold about you
• Right to rectification: You can correct inaccurate or incomplete information
• Right to erasure: You may request deletion of your data in certain circumstances
• Right to restrict processing: You can limit how we use your information
• Right to data portability: You may obtain your data in a structured, commonly used format
• Right to withdraw consent: You can withdraw any consent you have previously given
• Right to lodge a complaint: You may file a complaint with the relevant data protection authority

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Data Protection Authority

If you believe your privacy rights have been violated or have concerns about how we handle your personal information, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC). The OPC is the federal data protection authority responsible for enforcing privacy legislation in Canada. You can contact the OPC directly if you wish to file a formal complaint regarding our data processing practices.

Security of Your Information

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, and regular security assessments. However, no method of transmission over the internet is completely secure. While we strive to protect your data using industry-standard practices, we cannot guarantee absolute security. We encourage you to use strong passwords and to protect your login credentials if you maintain an account with us.

Third-Party Links

Our website may contain links to third-party websites and services. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of external websites, and we encourage you to review their privacy policies before providing any personal information. We do not control how third parties use data collected through their own sites or services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any material changes will be communicated to you by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our website following the posting of changes constitutes your acceptance of those changes. We encourage you to review this policy periodically to stay informed about how we protect your information.